Global Market Analysis of Potato Chips to 2024,Potato chips Production Frozen Fries Line News

Global Market Analysis of Potato Chips to 2024

The report covers the global potato chips market size and revenue share. The market is segmented by product type (fried and baked), flavor (plain/savory and seasoned), distribution channel (supermarkets/hypermarkets, convenience stores, online retail stores and other distribution channels) and geography (North America, Europe, Asia Pacific , South America, the Middle East and Africa). The report provides the market size and value of the above-mentioned segments during the forecast period.

Potato Chips Market Analysis

The global potato chips market is expected to grow at a CAGR of 5.6% over the next five years.
Potato chips are one of the most convenient food options for people to fit into their busy lifestyles. It shortens meal prep time and can be served as a quick snack or as part of a meal. Therefore, food convenience is also driving the growth of the global potato chips market. As the world's population becomes more health-conscious, some potato chip companies are producing value-added products that are healthier than regular potato chips.

This includes foods that are lower in cholesterol, fat and calories and rich in healthy ingredients. Gluten-free, non-GMO verified potato chips made with sea salt, natural colors and flavors are more popular than regular potato chips. For example, in June 2022, SpudLove organic thick-cut potato chips announced plans to build on its growth and expand into all 509 Whole Foods Markets in the U.S.

SpudLove claims the new products are thick-cut potato chips that are USDA Certified Organic, Non-GMO Project Verified and Certified Gluten-Free. The potato chip market is very active. With multiple players emerging in the market to increase sales, these companies are constantly reinventing their products and using various strategies such as unique selling propositions. For example, in 2022, Lay's expanded its presence in India by launching a new range of flat-cut chips and its thinnest chip series - Lay's Wafer Chips.

Potato Chips Market Trends
Snack products are becoming increasingly popular

Potato chips are one of the most convenient food options for people to fit into their busy lifestyles. It shortens meal prep time and can be served as a quick snack or as part of a meal. Potato chips are a salty snack particularly popular in Western countries. They form an important part of the snack food market. Product diversity, regional snack flavor mix, changing consumer lifestyles, and growth in distribution channels are the major factors driving global potato chip sales growth.
Case introduction 1. As the trend of healthy snacks continues to develop, manufacturers have been providing healthy or enhanced potato chips on the market. For example, Prataap Snacks Ltd offers omega-enhanced potato chips under its Yellow Diamond brand. Additionally, in May 2022, upcycled sweet potato chips, called Uglies Sweets, were added to the Uglies Kettle Chips product line. The sweet potatoes used to make the chips are pot-cooked in small batches and seasoned with just the right amount of salt. According to the manufacturer, these chips are a good source of vitamin A, gluten-free, Non-GMO Project verified, kosher, suitable for vegetarians, and made in a nut-free facility.

Case Study 2, Due to the fast-paced lifestyle and adults’ demand for fast food or snacks, there is a growing demand for healthy and convenient foods that can be eaten immediately. Potato chips are beneficial because they are easily available and carried with you for consumption. These factors have been driving the growth of the market.
Asia Pacific remains the fastest growing region

Consumption levels of potato chips vary widely around the world and are huge in the salty snack category. Asia Pacific is the fastest growing region due to the rapid growth of modern distribution channels such as supermarkets and hypermarkets. Changing lifestyles, advancements in technology, increasing investments from developed countries in the region, and taste preferences have contributed to the rise of the potato chips industry.

The increasing popularity of snacks in Asian countries has forced regional players to adopt strategic advancements to gain a competitive advantage in the snack food market. For example, Universal Robina Corporation acquired Snack Brands Australia to gain the competitive advantage of market reputation. Product and packaging innovation strategies are expected to further drive the growth of the potato chips market in Asian countries. Local players in Singapore are launching exotic potato chips due to local market demand. This factor mainly drives the potato chips market in Asia Pacific.

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